Strong Story = Strong Brand Identity.
Strong Story = Strong Brand Identity.
A strong brand identity is created by developing a powerful and clear story. There are three core pieces that make this possible. Your brand voice, brand personality, and visual language. All of which we can help discover or refine.
Brand Voice
At its core, your brand voice is how you communicate with your audience. Your brand voice displays your brand personality and core brand values. To stay in the minds of your target audience, your brand voice needs to be implemented consistently across all channels.
Brand voice examples
When marketing and speaking to clients
Standard tone:
To our customers, we’re offering 10% off your next purchase.
Relaxed:
Hey, Brand family! To say thank you for your joining us we’re giving you 10% off your next purchase!
Brand Personality
You can look at your brand’s personality as the soul and heart of your brand. To make it stand out you must create distinct characteristics.
The easiest way to do this is to give human-like attributes to your brand identity. Is your brand bold and daring or is it refined, sleek, and safe? Whatever traits you chose, must be present in all of your marketing collateral. The overall goal is to make it sound as if it’s originating from an actual person.
Visual Language
Your visuals are a form of communication. They convey your brand’s beliefs, target customers, emotions, and ideas in a way that words are unable to.
To ensure your brand communication is strong you must ensure your visuals are fully aligned with your brand voice and identity.
The parts of your brand personality
Logo - Your logo should be simple and encapsulate the feeling of your brand in its simplest form.
Color scheme - Your color scheme ties closely to the feeling you’re trying to convey as well as aligns with the industry you operate in.
Typography - Typography or fonts are used to convey the feeling of the brand.
Imagery - The imagery used in your branding is to connect with your ideal customer.
Branding Services
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Brand Naming
Your name is a key part of your brand’s identity. It helps your brand identify you and what you do.
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Brand Strategy
A crucial piece to discovering and establishing how you want to be perceived, where your brand is placed, and who the consumers are.
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Logo Design
Your logo is a key identifier of your brand. It should be simple, strong, and align with your brand’s personality.
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Brand Concepting
Brand concepting is used to help to set your brand apart from the competition, solidify what it represents and speak to what makes the company unique.
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Brand Asset Creation
There’s a list of assets a brand needs. From your style guide to your social media templates/designs. All of which we can provide depending on what stage your brand is in.
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Web Design
Your website is your virtual storefront. A good website will keep visitors and create loyal customers. A bad website will cause your brand to lose credibility and lose customer retention.
We can help!
We understand, there’s a lot that goes into creating a brand and aligning all of its components. Some of the content here should help clarify whether or not you have the pieces you need. But knowing the pieces and properly putting them together are two different things.
Don’t worry we can help. Contact us now to make the road to showing the best version of yourself to your customers easier.